Senior UX Designer & Product Design Leader
I Solve the Problems Behind the Problem.
For more than 25 years, I have stepped into unfamiliar industries, learned complex businesses, and worked alongside the people who know them best. I listen to users, subject matter experts, stakeholders, and teams to understand not just what needs to be built, but why. I study how people actually work, uncover the problems hidden beneath the surface, and turn complex requirements and workflows into simple, intuitive experiences. From enterprise software across healthcare, manufacturing, and finance to specialized web and mobile applications across diverse industries, I have built products from the ground up, transformed complex systems, rescued struggling projects, and modernized technology that people rely on every day. I do not design for clicks or complexity. I design for people and the jobs they need to accomplish. Simple. Useful. Intuitive. Purposeful.
UX is more than making an application look good.
Good UX starts with understanding people—what they need, how they think, where they struggle, and what they’re trying to accomplish. I take that understanding and turn it into clear workflows, intuitive interactions, thoughtful structure, and interfaces that feel natural to use. The result is technology that works the way people expect it to, rather than forcing people to work around the technology.
Because the best products do two things well: they make life easier for the people using them and create meaningful value for the business behind them.
New product strategy
Starting something new? I can help establish UX strategy and direction before expensive development decisions are made.
Workflow analysis
I untangle complicated workflows and identify where technology can eliminate unnecessary work across the entire journey.
Rescue & turnaround
Project struggling? I can help determine why — and bring a practical, human-centered perspective to getting it back on track.
Redesign & improvement
Redesigning an existing application or improving a product that users struggle with — I bring experience across a variety of industries.
A core part of my approach
Workflow analysis — understanding what people actually do.
I look beyond individual screens to understand the entire journey: where information comes from, what decisions users make, where processes break down, what causes frustration, and where technology can eliminate unnecessary work.
This is particularly valuable in complex enterprise systems, where a seemingly simple feature can affect dozens of interconnected processes. By understanding the workflow before designing the interface, I can identify problems that may otherwise remain hidden.
A combination of perspectives most designers don't have.
I bring UX design, product strategy, business analysis, software development, and real-world business ownership to every engagement. That combination lets me look at a problem from more than one angle.
Good UX can make a good product better. Great UX can help turn a troubled product around.
Ready to talk about your project?
Whether you need to validate an idea, untangle a complicated workflow, or rescue a project that has lost its way — I'm available for senior UX roles and strategic design engagements.
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