About
25 years of turning complexity into clarity.
I came from small, rural Missouri farm country, where you learned early to work hard, solve problems with what you had, and never be afraid to get your hands dirty. I learned that common sense matters, that humility is a strength, and that if something is worth doing, it is worth doing right the first time. I worked my way through technical college, developing the troubleshooting mindset that would shape my career: do not just fix the symptom, find the root cause. Before I was 20, that mindset and work ethic had taken me to the top of my IT team, where I worked at some of the most sensitive government locations in the Washington, D.C., metropolitan area. From there, I moved from IT into software implementation and eventually software design, carrying that same practical approach with me: understand the problem, understand the people affected by it, and build something that genuinely solves it. I continued to grow by learning from and collaborating with some of the best practitioners in the field, including training with Alan Cooper’s Cooper U in San Francisco, one of the leading UX design programs of its time. More than 25 years later, I still have the same hunger to learn, improve, and do the best work I can for every client and employer. I work hard, I work smart, I take ownership, and I strive to make the people and teams around me better, while staying grounded in the belief that good work is something to be proud of, never something to be prideful about.
I've always been drawn to complicated problems. Give me a business I don't understand, a workflow nobody has documented, and a product people are struggling to use, and I want to understand why. I start by listening, because the people doing the work know more about the problem than the software does.
How I think about design
Research before everything
Every assumption is a risk. I start with user interviews, workflow analysis, and observation — before a single wireframe exists. The best design decisions feel obvious in hindsight because they were grounded in reality from the start. Understand the people, workflow, constraints, and business before designing a single pixel.
Systems over screens
A beautiful screen that doesn't connect to the rest of the product is a liability. I design for coherence — building components, patterns, and standards that scale across teams, products, and time. Don't optimize a UI for a broken workflow.
Business and design together
Having owned and operated a software company, I understand that great UX must also serve business goals. I bridge the gap between user needs and organizational objectives — speaking both languages fluently. The best solution has to work for the users, the business, and the technology delivering it.
Experience
Lead Product Designer
Cencora – SPS IT
Lead UX strategy and product design for Salesforce and web applications. Partner with Product Management to define product direction and CX strategy. Conduct user research, workflow analysis, wireframing, prototyping, and usability testing across multiple enterprise products.
Owner, President & Director of Development
Tap Developers, LLC
Led a software development company delivering custom enterprise web and mobile applications. Directed UX strategy, software architecture, and product development. Managed client relationships from discovery through deployment and assisted entrepreneurs with business planning.
Director of Design
Cohesity Solutions, LLC
Directed UX for an integrated Electronic Health Record, Practice Management system, and Patient Portal for multi-specialty physician practices. Created a proof-of-concept that helped secure $8.5M in local investment capital. Key member of the founding team.
Senior UX Designer / Business Analyst
Healthtronics
Helped define product vision, strategy, and roadmap for a Urology Electronic Health Record, Patient Portal, and Lab Management System. Conducted user analysis, business requirements, and usability testing.
Senior UX Designer / Business Analyst
Healthport EDMS
Defined product vision for the Electronic Document Management System. Conducted user analysis, business requirements, and usability testing. Led UX design for enterprise software products.
Senior UX Designer / Business Analyst
McKesson Corporation
Created interaction standards and proof-of-concept prototypes. Mentored UX team members and established UX best practices. Supported software implementation, customer support, and adoption across enterprise healthcare products.
Senior International Technical Support
GTE Government Systems
Supported the Department of Defense and the Defense Intelligence Agency's technical operations. Provided global technical support for military intelligence training. Held the highest level security clearances for DoD and DIA.
Skills & tools
UX Leadership
- UX Strategy
- Product Discovery
- Human-Centered Design
- Design Thinking
- Design Systems
- Team Leadership
- Executive Presentations
Research & Design
- User Research
- User Interviews
- Journey Mapping
- Information Architecture
- Wireframing
- Interactive Prototyping
- Usability Testing
- Accessibility (WCAG)
Product Strategy
- Product Roadmaps
- Business Analysis
- Requirements Gathering
- Workflow Analysis
- Stakeholder Collaboration
- Agile Product Development
Tools
- Figma
- Salesforce
- JIRA
- Adobe CC
- Photoshop
- MS Office
Education & professional studies
Education
MBA
Summa Cum Laude
Rasmussen University
June 2026
BS Digital Marketing
Summa Cum Laude
Rasmussen University
June 2025
AAS Information Technology
IHCC
May 1990
Professional studies
UX Design, Design Communication, Visual Design
Alan Cooper's Cooper U
UX Analysis, Usability, Web Application Design
Human Factors International
Agile and Product Management
Let's work together.
I'm open to senior and leadership UX roles where design has a real seat at the table. Based in Pennsylvania — available for remote and hybrid opportunities.
Bobzstuff@hotmail.com