Case Study — Agriculture / Mobile Marketplace
The Cattle Company
Bringing a Fast-Moving Livestock Market to a National Digital Marketplace
Designed a mobile marketplace enabling buyers and sellers across the country to auction cattle lots and arrange shipping — transforming a traditionally regional transaction.
Role
Lead UX Designer
Company
TAP Developers
Platform
Mobile (iOS · Android)
The Challenge
The buying and selling of cattle is a fast-moving, high-value business built on relationships, experience, trust, and the ability to make decisions quickly. After years as a cattle buyer and seller, my client recognized an opportunity to rethink how large lots of livestock could be brought to market and connected with buyers.
The challenge was to create a mobile experience that could handle the complexity of livestock transactions while remaining remarkably simple for its users. The solution needed to connect a trusted network of ranchers, buyers, sellers, transportation companies, and livestock auctions while giving users the confidence to evaluate opportunities and act from wherever business took them.
App screens
Process & Approach
Industry Research
Studied the existing sale barn process — how lots were presented, how bidding worked, and how trust was established.
Auction Experience Design
Designed the auction flow for mobile — enabling sellers to list lots and buyers to bid in real time.
Shipping Integration
Integrated shipping arrangement into the transaction flow.
National Scale Design
Designed the platform to support buyers and sellers across the country.
Outcomes & Impact
National
Buyers and sellers connected across the country
1 app
Auction and shipping arranged within a single experience
Digital
Traditionally physical, regional transaction transformed
The Cattle Company transformed that vision into a mobile marketplace capable of connecting livestock buyers and sellers across the country—and ultimately, the world. The experience brought together the client's deep industry knowledge and trusted network with a simple digital workflow that allowed users to discover cattle, evaluate lots, make decisions, bid, arrange transportation, and complete transactions from virtually anywhere.
The design intentionally kept the experience straightforward and familiar, proving that powerful technology doesn't have to feel complicated. The goal was simple: give a cowboy everything he needs to buy, sell, and move cattle from the comfort of his King Ranch dually—and make the technology get out of his way.