Case Study — Food Distribution / Legacy Modernization
SGC BidBase
Modernizing a Critical Foodservice Bidding System Without Disrupting the People Who Use It
Replaced a 1990s Microsoft Access foodservice bidding system with a secure web application designed so experienced salespeople could become productive with minimal instruction.
Role
Lead UX Designer
Company
TAP Developers
Platform
Web Application
The Challenge
For decades, SGC Foodservice relied on a Microsoft Access application developed in the 1990s to create, manage, and track foodservice bids for schools throughout the region. While the application had become deeply embedded in the sales organization’s workflow, its aging technology limited scalability, maintainability, and the ability to support the business as it evolved. The challenge was not simply to replace an old application with a new one—it was to modernize a mission-critical business process without disrupting the experience and expertise of the salespeople who depended on it every day.
Our team immersed ourselves in the existing workflow, observing how bids were created, managed, and tracked, and worked closely with key stakeholders to identify what needed to change—and, just as importantly, what needed to remain familiar.
Process & Approach
Workflow Study
Studied the existing Access application in depth — observing how salespeople actually used it.
Familiarity-First Design
Designed the new interface to feel familiar — preserving keyboard-driven navigation of the original system.
Learning Curve Minimization
Prioritized minimizing the learning curve at every design decision.
Secure Web Architecture
Delivered a secure web application replacing the Access database.
Application Screens
The Redesigned Experience
Outcomes & Impact
Minimal
Instruction required for experienced salespeople to become productive
Secure
Modern web application replacing 30-year-old Access database
Preserved
Keyboard-driven workflow familiar to the sales team
BidBase: a secure, modern web application that transformed a decades-old Access-based workflow into a scalable platform built for the future without sacrificing the familiarity that made the original system effective. By grounding the design in real-world observation and stakeholder collaboration, we created an experience that enabled experienced salespeople to transition with minimal disruption and training, while providing SGC with a significantly more maintainable and extensible foundation.
The solution was designed and delivered quickly and professionally, with an architecture that enabled SGC’s own development team to maintain and evolve the application long after our engagement ended. BidBase demonstrated that successful modernization isn't about changing everything—it’s about understanding what already works, improving what doesn't, and creating a better path forward.