KMT Waterjet Cut Calculator

KMT, a global leader in waterjet technology, had an extraordinary engineering story to tell—but its marketing tools weren't keeping pace with the technology. The Global Director of Marketing approached me with little more than a Word document, a spreadsheet of calculations, and a vision: create a mobile application that could demonstrate why KMT's pumps outperformed competing products and give sales teams a powerful tool they could use around the world.

The technology itself was remarkable, capable of cutting thick metal and stone with extraordinary precision, slicing delicate foods such as fresh green beans without bruising them, and even cutting cakes and confectionery. The challenge was translating that technical capability into an engaging, data-rich sales experience for an audience dominated by engineers—while supporting multiple global markets without creating separate applications or complicated configuration requirements.

The result was a purpose-built mobile sales and marketing application that embraced the complexity of the engineering audience rather than hiding it. We packed the calculator with the detailed capabilities and comparisons users wanted, while creating a modern product showcase that turned KMT's technology into an interactive sales experience.

The application dynamically presented product, sales, and marketing information based on the user's location, supporting four global markets from a single experience without requiring users to change settings or download different versions. What began as a Word document, a spreadsheet, and an idea became a global sales tool—transforming KMT's decades of waterjet expertise into an interactive experience that could demonstrate, calculate, compare, and sell the technology anywhere in the world.